Now is the Time to Scale Your Streaming Business

Streaming TV is dominating global attention, and experts project CTV ad revenue will overtake traditional broadcast by the end of the decade. Do you have the right tools to keep up in today’s streaming landscape?

Updated 08/13/2024 | Matchpoint Connect

ARTICLE UPDATED 08/13/2024
Matchpoint Connect

By Max Newfield | September 18, 2024

Summer 2024 is a historic moment in streaming television history… and no it’s not just because we’re all watching Simone Biles and Katie Ledecky make history in the Paris Olympics.

In June of this year, streaming accounted for 40.3% of all television usage in the United States, the highest share for streaming since Nielsen started tracking TV set utilization.

Four streaming platforms–Disney+, Tubi, Netflix, and Max–all recorded double digital usage growth as part of streaming’s June winning spree.

Back on the Olympics front there’s even more good news to report. NBCUniversal has said the Paris Olympics will set a new record for total advertising revenue, and that the total number of advertisers was more than double the 2020 Tokyo and 2016 Rio games combined. In fact, more than half of the advertisers taking part this year are first time sponsors of the Olympic games.

So when we all gather around the Peacock Gold Zone channel to watch Pommel Horse Clark Kent lead USA Men’s Gymnastics to the podium, we are all taking part in a massive global streaming trend–the rapid rise and proliferation of AVOD.

Most of the fastest growing streaming platforms mentioned earlier–Disney+, Netflix, and Max–have shifted priorities to AVOD subscriptions in recent years and, believe it or not, audiences are into it.

A new study from Hub Entertainment Research shows that two thirds of digital TV viewers said they would prefer to watch ads if it saves on subscription costs. Only 12% of respondents said they “can’t tolerate ads in any form,” down 5% from a previous study in 2021.

This growing acceptance of streaming ads has led to a veritable field day for advertisers. By 2026, global entertainment and media advertising will top $1 TRILLION dollars, according to PwC. That same study says advertising will account for almost one third of global streaming revenues by 2028.

So with all eyes on AVOD in the coming years one question remains, are you ready to get in on the growth?

Researchers from MIT Sloan School of Management identified five of the biggest barriers to scaling digital businesses. One roadblock to meaningful growth was redundant, complex and costly digital systems, which the researchers referred to as “data spaghetti.”

Related Article: The Future of Streaming is Ad-Supported

In other words… if you’re going to grow you need great tech.

For streaming services, this means that building a content workflow from myriad third-party services, enlisting multiple encoding or finishing houses, and delivering one-by-one to dozens of different platforms is a massive hindrance to scaling your business.

That’s why we built Matchpoint, one unified system that can deliver your content to 115 AVOD platforms with one ingest.

Matchpoint breaks down barriers to scale with features like automated quality control, AI-powered cue points, and title art services to eliminate time consuming, repetitive tasks. With the power of automation, you can avoid costly human errors and get your content ready to meet this historic moment in streaming growth.

So before you send all of your friends this video of the USA basketball candy guy, or the Italian gymnast who did sponcon for parmesan cheese, find out how to conquer your content backlog with Matchpoint and bring home the streaming gold for your content business.

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